1. Introduction
Optium Medical ("Optium", "we", "our", "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard personal data when you interact with our website, products, services, events, or communications.
2. Scope
This Privacy Policy applies to all personal information collected:
- Through our website and online platforms
- When you purchase or inquire about our products and services
- When you attend Optium events or trainings
- When you contact us as a customer, healthcare professional, partner, supplier, or visitor
We follow applicable data protection laws, including KVKK (Türkiye).
3. Information We Collect
We may collect the following personal information:
Contact Information
- Name, email address, telephone number, job title, organization
Online Identifiers
- IP address, browser type, cookies, device identifiers
Professional and Business Information
- Company, role, product interests
Interaction Data
- Website usage, preferences, correspondence, event registrations
Other Data You Provide
- Information you submit via forms, surveys, or communications
We collect this information when you voluntarily provide it to us or when automated technologies collect usage data.
4. How We Use Your Information
We may use your personal information for:
- Providing and improving our products and services
- Responding to your inquiries and requests
- Sending you product updates, newsletters, and marketing communications (with consent where required)
- Personalizing your experience
- Managing contracts, orders, and customer support
- Complying with legal and regulatory requirements
- Analyzing trends and improving our website and offerings
- Organizing events, trainings, or webinars
Your personal data may also be used to develop new products or services, improve customer experience, and communicate relevant offers.
5. Legal Basis for Processing (Where Applicable)
Where required by law, we process personal data based on one or more of the following:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Legitimate business interests
- Public interest or regulatory requirements
This ensures compliance with applicable data protection laws, such as KVKK.
6. Sharing and Disclosure
We may share personal information with:
- Affiliates and subsidiaries
- Service providers and partners who help support our operations
- Legal or regulatory authorities if required by law
- Third parties for business purposes only with adequate safeguards
We will not sell your personal information to unrelated third parties.
7. Cross-Border Data Transfers
Personal data may be transferred to Optium affiliates or partners located in other countries. We ensure appropriate safeguards are in place to protect your personal data in accordance with applicable laws.
8. Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations. When no longer needed, data will be securely deleted or anonymized.
9. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Request deletion or restriction of processing
- Object to processing
- Data portability
- Withdraw consent
To exercise your rights, contact us using the details below.
10. Security
Optium implements physical, technical, and administrative safeguards to protect your personal information from unauthorized access, disclosure, loss, or misuse.
11. Children's Privacy
We do not knowingly{" "} collect personal information from individuals under the age of 16 without verifiable parental consent.
12. Updates to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on our website with the effective date. We recommend reviewing this policy periodically.
13. Contact Information
If you have questions or concerns about this Privacy Policy or wish to exercise your data rights, you may contact:
Optium Medical Privacy Team
Email:{" "} info@optium.com.tr